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Transcend Staging

Hohoholiday Home Sales – Make Your Property Shine!

By | News, Realestate | No Comments

There is a myth that selling your home over the holidays is a bad idea… Yet while this may have rung true before the Age of the Internet, it’s really is only a myth in these high-tech times.

Yet the myth persists and, as such, the holiday season may still not be the most popular time to sell a house. However, there are at least 4 very important reasons to consider listing your home during the holidays.

What follows are 4 great reasons to list your house over the holidays, as well as some very handy tips for making your property listing shine during the holiday season. So grab a cup of hot chocolate and a cookie and keep reading! Read More

Image with photo of dad and toddler painting a wall with the title Statistics of Home Staging on the right side.

All-time Best Improvements to Ready Your Home for Sale

By | DIY, News, Realestate, staging | No Comments

Home Staging Stats.

We like to say that effective home staging is both an art and a science, but when it comes to the returns you get from investing in professionally staging your home, it’s strongly on the science side.

A recent survey performed by HomeGain, for example, stated that hiring a professional home stager offered a whopping 196% return on investment. Yes, 196% ROI just from professionally staging your home. This is the kind of (comparatively) short-term investment return that stock brokers dream of… But what does it actually mean?

What it means is that for every $724 you spend on having a real estate listing professionally staged, you’ll see an average return of $2,145.

Read More

Spring is Around the Corner… Get Your Property Ready for Spring Staging

By | Latest News | No Comments

Are your clients thinking of selling this spring?  Are you getting your property ready for a spring sale?  Check out these tips to get started staging your home for sale this spring.  There are many things that can be done prior to hiring a home staging professional!  Get a head start and save time and money.

 

http://www.hgtv.com/design/real-estate/staging-tips-for-spring

Don’t Let Poor Real Estate Photos Kill Your Home Sale!

By | News, Realestate | No Comments

With almost all potential buyers looking at properties online first, great real estate photos are an essential part of the marketing plan.  Add superior real estate home staging with Transcend Staging and Interiors and you have a head start on marketing your property for sale.

Check out this article on Realtor.com to ensure you are not making these mistakes.

http://www.realtor.com/advice/sell/mistakes-real-estate-listing-photos/

 

17 Elveden Point SW Vacant Staging

By | staging | No Comments

This magnificently handcrafted country craftsman style home is located in Calgary’s Elveden community.  This spectacular house incorporates elegance, style and family comfort.  Upon entry, you are greeted by the custom handcrafted curved staircase and the feeling of luxury home grandeur.  The vaulted ceiling and abundance of windows allow for natural light to brighten the space.  The solid teak floors throughout are stunning. Home staging just brought it to the next level, helping it sell for a good price to a very satisfied buyer!

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How can realtors get their clients on board with home staging?

By | staging | No Comments

While sectors of the Canadian real estate market are booming (Vancouver and Toronto), the market in Calgary has slowed considerably.  When a real estate market softens and houses are sitting on the market for longer, home staging should be an essential part of the marketing strategy for any property.  Supported by statistics provided by the Real Estate Staging Association (RESA), a staged home spends 72% LESS time on the market and receives offers 7-10% HIGHER than an un-staged property.  What does this mean to the average builder, realtor or homeowner?

The benefits of a property turning over faster are numerous.  As a builder, if your projects are turning over quickly, you are reducing your financing costs which leads to a direct increase in your ROI.  All other associated carrying costs, like property taxes, insurance, utility expenses as well as maintenance and up keep costs, will also be reduced.  As a home builder you are able to see your profits faster and this gives you the ability to reinvestment your profits or begin other projects.

Realtors also reap benefits from having a property turn over faster.  Not only do they receive their commissions sooner, they also increase their client satisfaction immensely.  By partnering with a home stager, it demonstrates to clients a serious commitment to marketing their home to its full potential and providing the client with a value added service that is ultimately going to lead to a quicker sale with a higher priced offer.  The faster a home sells, the happier the clients are, and the less money a realtor has to invest in marketing the property.  And of course, happy clients will provide more referrals for those realtors in the future.  Staging is the ultimate win-win scenario.

Homeowners often feel pressure in a challenging real estate market.  Property owners are concerned with the amount of time their property could be on the market and what the carrying costs could add up to.  They could be seeing the return on their, most likely, biggest investment, declining.  In return, homeowners are often hesitant to spend money up front on a property that they are planning on selling.  Homeowners may not realize that home staging is an investment and not an expense and that the cost of home staging is much less than a price reduction.  By staging their house, they reduce their marketing time and end up with more cash to either reinvest in a new property or to put towards other investments.

Though real estate staging cannot change everything about a property, like the location, it will increase the marketability of a property so it sells quickly and with better offers to purchase.  When professional staging is part of a property marketing plan, the statistics demonstrate year over year that these properties sell faster and for more money.